It's a book-blog-website by Gretchen Rubin. The book has been a best seller & Rubin has appeared on the Today Show.
This link shows how she collaborated with talented people she knew to make a 30 second TV spot for her book. Doing a TV commerical used to be difficult, but with today's technology, it can be a lot easier. Maybe you'll be making a commercial for your book?
http://www.happiness-project.com/happiness_project/2010/04/unbelievable-my-book-is-being-advertised-on-television.html
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